Johnny Depp's film characters have been described by the press as "iconic loners," and Depp has noted that this period of his career was full of "studio defined failures" and films that were "box office poison," stating that he believes film studios never "understood" the films he appeared in and did not know how to market them properly. Johnny Depp has also said that he specifically chose to appear in films that he found personally interesting, rather than those he thought would succeed at the box office.
